Dear colleagues, friends and fans

What was once a specialty offering within Ogilvy Public Relations, 360 Digital Influence team, has now expanded across all marketing disciplines into a dynamic, global network of social media experts from the complete Ogilvy family. Social@Ogilvy connects marketing, communications, CRM, sales enablement, shopper marketing experts and more to deliver seven big social solutions. Social@Ogilvy enables the firm to more efficiently and effectively serve the complex needs of clients, as social solutions become true business solutions.

“Now, no matter which door clients walk through at Ogilvy, they will connect with the Social@Ogilvy team to deliver agile and measurable solutions. That’s access to social experts deep in every marketing and communications discipline,” says John Bell, Global Managing Director of Social@Ogilvy. “We have worked hard over the last seven years to define and apply ‘best practice’ use of social media to business. The real power of social media for business in 2012 and beyond lies in fully integrated solutions, not stand-alone social programs.”

With over 550 dedicated social media experts around the world – and another 4,000 digital experts – the Social@Ogilvy team is the largest network of social media strategists delivering global and local solutions.

Named 2011 Global Digital/Social Consultancy of the Year by The Holmes Report, Ogilvy & Mather has led award-winning social media initiatives for clients around the globe, generated groundbreaking industry thought leadership and established a worldwide training discipline.

This week in Vietnam we’re launching Social@Ogilvy, honored to have our regional APAC team Thomas Crampton and Jenna Boller for our Vietnam office launch in both cities Ho Chi Minh City & Ha Noi. More information about the new Social@Ogilvy practice can be viewed at the following channels:

Blog social.ogilvy.com

Twitter www.twitter.com/socialogilvy

Facebook www.facebook.com/socialogilvy

SlideShare www.slideshare.com/socialogilvy

What’s your organisational social media vision? Share with us on www.twitter.com/tnaogilvy your thoughts on social media.